Pete Mulvihill [of Green Apple Books] asked his customers to decide for themselves what importance an indie presence has in their lives: “If you think Green Apple is a necessary part of the San Francisco literary landscape, then shop here, or shop here more often, or bring us new customers, or pay cash, or bring your own bag, or Yelp or blog about us. If you’re in ‘the media,’ write about us or have us on your show. Forward our e-mail newsletter to friends who read. Or if you’d rather shop online, our website is very functional. And if you read e-books, give our Google e-books a chance. We can help…. But if you’d rather not have a bookstore in your community, shop mostly or only at Amazon. No one should shop at Green Apple out of charity or pity or noblesse oblige, but because you want what we’ve got. You mold the retail landscape with every purchase; vote wisely.” [via Shelf Awareness]


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